Maxis boss Lucy Bradshaw leaves EA, studio being brought under EA's mobile division

By mrsmartman, December 3, 2016 in SimCity (2013) General Discussion

1 post in this topic Last Reply December 3, 2016

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Posted: December 3, 2016
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Electronic Arts is reshuffling the remnants of Maxis in an organizational shake-up, with Maxis senior vice president Lucy Bradshaw departing as the studio is combined with EA's mobile division, EA announced today.

Rachel Franklin, general manager of The Sims Studio at EA's headquarters in Redwood Shores, California, will take over for Bradshaw as the head of the Maxis group. In that role she will oversee all Maxis development, including The Sims 4 and other projects, although she will not manage development of the mobile games The Sims FreePlay and SimCity BuildIt.

In an effort to "expand the scope of opportunity for Maxis to reach more players on PC and mobile, as well as explore cross-platform play," said EA CEO Andrew Wilson, "we are bringing Maxis together with our mobile teams under Samantha Ryan's leadership." Ryan is the senior vice president of EA Mobile, and her new title will be "senior vice president, EA Mobile and Maxis."

"The collaboration between these teams will help us unlock new ways for Maxis IP to connect with players wherever they want to play," said Wilson.

Source: http://www.polygon.com/2015/9/24/9392697/ea-maxis-lucy-bradshaw-departs-mobile