Absolutely

Do you think you could change the look of the fire itself? It certainly doesn't look real. There is almost no smoke either.

Something is wrong with this, at least in my game. All fires only go on for a few seconds after which the building collapses. Also the fires still don't spread even in dense forests.   I miss how you could create so big fires in Simcity 3000 that it was a real challenge to put it out. It could actually get out of control and burn everything. And the trees/buildings didn't just disappear if you let them burn. The fire left realistic wrecks that clearly displayed that there had been a fire.