“Our creative partnership with EA will inform players of the key services that the Red Cross provides during real world disasters. This will bring the Red Cross mission to the public and consumers in an exciting and interactive way while raising funds to support the work of the Red Cross to provide humanitarian services around the world where it is needed most.”
-- Neal Litvack, Chief Development Officer of the American Red Cross.
*Participating Red Cross National Societies are The American Red Cross, The British Red Cross, The Danish Red Cross, The Finnish Red Cross, The French Red Cross, The German Red Cross, The Italian Red Cross, The Norwegian Red Cross, The Spanish Red Cross, and The Swedish Red Cross.
** EA’s agreement with the Red Cross gives the participating National Societies a minimum of eighty percent (80%) of EA’s proceeds (less applicable taxes) from all sales of this new in-game Red Cross branded content during the promotion.