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TekindusT

Lufthansa's New Livery

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The rumors we were hearing since a couple of weeks ago, seem to have become a reality. One week before the official livery launch, pictures and renders have been leaked, and all point to a modern twist on a classic livery, other than a full redesign.

Lufthansa-New-Livery-2.png

A lot of specialized outlets have already given their take on it [link], [link]. If you ask to me, I'm remarkably sad of losing the touches of yellow. That specific shade of yellow screamed "LUFTHANSA" at you every time you come across with it in Frankfurt, Munich or Berlin. Even the Apple Wallet boarding pass is nowadays yellow, and really stands out among all the generic dark blue shared by Ryanair and United to name a few. A new all blue/silver tailfin extending down to the fuselage is just one more bland, generic airline amidst them all. Same as Qantas. Same as Joon. Same as so many others. It could be Oceanic Airlines for that matter.

I dislike the new typeface. I like Helvetica. It is reliable. It is solid. It represents everything we want to associate to an airline. I don't like strange and sad rounded approximations to Helvetica which aren't Helvetica.

Not in love with it, probably I'll get used to see it around during the next years.

What do you think of it? Like? Dislike?

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Dislike.

As I understand from a financial perspective it is more cost efficient to cut corners where you're able to do so. People want to pay less and less, and in order to pass the savings they wish an airline will have to do without things. It's partly why we don't see the comfort and class of the 70's airlines anymore.

But this livery.. Is less of a service to the airline than it's current one. AA has been introducing former airlines it bought out as heritage aircraft and they do well as a heritage fleet because people recognize them. Their mainline aircraft blend in with every other eurowhite paint scheme, or would if they didn't go with a muted silver. Especially from a distance it's harder to tell from the ground or under a glideslope which airline is which. CNN can't even name certain twinjets correctly most of the time, i'm surprised they don't show photos of the wrong airline more. It's original post-war livery or the 60's livery would look great today. Granted they too were mostly white and grey  but it isn't like they're copying a formula that's getting tired.

White with tail flash and name (through the windows which bothers me the most) is being done everywhere. Unless you're a plane spotter or frequent traveler they all look the same to an average customer. Southwest aircraft went through a change several years ago and while i'm not a fan but at least they can stand out in an endless sea of white jets at any airfield. They stand out from a distance in flight as well, which helps leagues more in air travel as sometimes ATC will call a plane by airline through their IATA codes.

/rant

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I like it. It's eurowhite, yes, but that claim implies the old livery wasn't. It's a small change overall, but I like how the tailfin decor continues down, and the new metallic blue looks awesome. Had they kept the logo golden, it would be perfect.

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I wouldn't necessarily say the old livery was in line with the Eurowhite design. The grey underbelly breaks the formula in the way where if you were on the ground it's noticeable as not being another all-white jet. The airline once tried a yellow tail, engines, and belly which is unique.

I do agree the metallic blue is a great shade.

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  • Original Poster
  • Several days have passed and, I don't know if you all have that impression, but I feel I like the new livery a little bit more now. Still not liking the concept of Eurowhite itself, everything being a copy of everything, but it is understandable in this razor-thin margins industry. 

    On 9.2.2018 at 11:01 PM, airman15 said:

    White with tail flash and name (through the windows which bothers me the most) is being done everywhere. Unless you're a plane spotter or frequent traveler they all look the same to an average customer.

    Average customers have already trouble knowing the airline they fly with, especially in an era where codeshares are always written in a teeny tiny size when you're around booking flights. In my experience, very few people actually realize we are doing codeshares at the time of booking. Only frequent flyers and geeks in general tend to put a thought on that. Making all designs even more uniform isn't helping airlines precisely to stand out either.

    Back to LH, all electronic-based branding has changed already, as expected. Dark blue and a weird, flimsy-looking interpretation of Helvetica dominate the sights, same as 100 other airlines. Heck, it looks even worse than I imagined at first just seeing the leaked images. It looks like they didn't even align the letters properly, it's a typographic trainwreck.

    Tomorrow I'm flying long-haul with LH's 747-400, very probably still sporting with the old livery. The Apple Wallet boarding pass keeps (rather surprisingly) all yellow, which I do like, but the airline's name is written white. Yellow on white, they couldn't even get that right.

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