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    Interview with Lucy Bradshaw


    Architechnid

    Maxis is returning to the franchise that made it famous with the upcoming SimCity, the first full game in the series for ten years. The label’s general manager Lucy Bradshaw tells MCV why SimCity is still an industry heavyweight 23 years after it first appeared.

    Maxis as a video games brand has been around for 25 years now. From your perspective, what does the Maxis brand mean today?

    Maxis is best known for SimCity and The Sims along with a bevy of early SimBrand games. But the sentiment for our brand goes beyond knowing us as simulation creators. Maxis has given gamers playful systems that break down the boundaries of game genres and capture their creativity in such a unique way.

    I will never forget my first experience with SimCity. I was both playing a game in which I needed to understand the system to advance successfully but, in the process, I was creating something unique. My own little living city. It came to life as I played, demanded things of me, and made me begin to think of its backstory, how I wanted it to evolve. This unique gameplay that invites you to tinker combined with our desire to engage players in their own creativity and stories is our Maxis hallmark.

    The creativity tools that our games centre around are part of what makes a Maxis experience, well Maxis. I

    also think that [franchise creator] Will Wright has left a legacy of quirkiness that is engrained in our culture and finds its way into our games. We love to play with life in ways that are unexpected and surprise our players, we love to let players explore the possibility space, share their creations and we value fun failure as much as successful advancement.

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    Architechnid

    Posted

    Nothing particularly new here, but further insight into our favorite game studio, even if some of us feel a bit estranged by some of the choices they are making with their next game. (Not me per se, but many fellow Simtropolians)

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    fiver

    Posted

    "...we value fun failure as much as successful advancement." -- fun failure, I knew it! -- the pre-/elementary school terminology she uses clearly indicates the target ages for the new game. That's why the dollhouse look and all the other BS.

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    jason leo

    Posted

    SimCity 4, a game that is over 10 years old, continues to sell quite well as a classic title. That is quite a healthy shelf life in the video game industry. And even today, modders in communities like Simtropolis continue to add mods to SimCity 4 – we helped them along with some tools over the years – which other players download and play with.

    Really ? I think most modders nowadays using tools that not created by them, though LE, SC4PIM, and BAT are useful, but how about other tools ? Maxis does contributing for the modder, but they who already make this game survive for over ten years are us ! Their contribution is quite small (but honestly, quite useful if you can't operate ilive reader, SC4Tool, PIM-X, etc.) if compared with the users.

    In a recent study of video game brand awareness, SimCity had over 80 per cent awareness in both the United States and Europe

    Many aware of this game and not happy when they know about the game.

    Stop with these BS, we have enough.

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    rctshack

    Posted

    "we value fun failure"... but as customers... we don't value that. I think this is just lingo forshadowing that this game isn't up to par with what they were wanting. It literally will be fun failure because it's too unrealistic and will make you loose all the hardcore fans who could have taken this game to new levels... instead you'll get the bored people who buy every game and will love the MMO feature for a month or so before moving on.

    I really am livid reading everything about this game because they truthfully abandoned everything that made Sim City a game people loved to play, and now have turned it into a larger Sim City Societies that no one cared for in the first place. A lot of people are making up excuses as to why features aren't there, but we all know it's because it has to be 100% online and that the glassbox isn't up to the standards to be able to handle a realistically sized city... so it's now a cartoon, small size city, missing core features, and they deflect us with saying things like OMG A CASINO!!! As if that's what we were looking for as a main feature in a new Sim City.

    It's just sad that EA/Maxis is a huge company with many resources... yet a game like Cities in Motion 2 looks to be a better city simulator and it's not even about city building, but just transportation. I'm just sad that everyone at Maxis thought this was the way to go, when most fans want the opposite.

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    InvaderNat

    Posted

    Poor Maxis, all they needed to do was make a better version of SC4 and I guarantee almost everyone here would have brought it. Instead they were forced to fix what wasn't broke by EA's retarded marketing philosophy - 'everything must be online'.

    I wonder if there will ever be another really good city simulator, SC4 will probably be the last while I'm still young.

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    cirugo

    Posted

    they really should just be quiet and stick to releasing screenshots.

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    lew1984

    Posted

    Quote

    SimCity 4, a game that is over 10 years old, continues to sell quite well as a classic title. That is quite a healthy shelf life in the video game industry. And even today, modders in communities like Simtropolis continue to add mods to SimCity 4 – we helped them along with some tools over the years – which other players download and play with.

    Really ? I think most modders nowadays using tools that not created by them, though LE, SC4PIM, and BAT are useful, but how about other tools ? Maxis does contributing for the modder, but they who already make this game survive for over ten years are us ! Their contribution is quite small (but honestly, quite useful if you can't operate ilive reader, SC4Tool, PIM-X, etc.) if compared with the users.

    Quote

    In a recent study of video game brand awareness, SimCity had over 80 per cent awareness in both the United States and Europe

    Many aware of this game and not happy when they know about the game.

    Stop with these BS, we have enough.

    Of course they are going to take most of the credit for keeping SC4 alive for 10yrs+ they have got marketing to do and money to make off people who will buy Simcity 2013 lol.

    Well I'm truly thankfall to the community here at simtropolis the ones who have really spent all their time making SC4 what it is today (with a small helping from maxis they did release the first sets of tools afterall!).

    Its telling how people apprechiate the community and the effort gone into takeing SC4 beyond its intitial shell, when the new NAM post has more possitive comments and thumbs up than the marketing for the new game lol.

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    jason leo

    Posted

    Its telling how people apprechiate the community and the effort gone into takeing SC4 beyond its intitial shell, when the new NAM post has more possitive comments and thumbs up than the marketing for the new game lol.

    Because NAM and other user-made mods, BATs, LOTs, and tools deserve more attention, because SC5 is proven to become a disappointing game. Mods, especially the next NAM, will has two new guns called flexible FLUPs and Draggable FAR that can make this SC4 become about to be same with SC5, with the only thing that will be needed soon afterward is BATs that can easily fit very well with the FAR.(I bet if some will soon enough starting to make 30 degree or 60 degree BATs that will fit better with the FAR angle)

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